Intellectual property (IP) and other intangible assets now account for over 80 percent of company value in the S&P 500, by some estimates. Established and emerging companies use patents, trademarks, trade secrets and other forms of IP to protect a range of technologies, spanning blockbuster drugs and high-tech devices to household brands and secret formulas. IP can thus be a powerful tool to establish and maintain market position. For investors and managers, fully understanding and evaluating an investment company’s IP can be crucial to realising the value of an investment.
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