News Releases

Baker Botts Represents PepsiCo in its Acquisition of BFY Brands


Deal Description: On December 2, 2019 PepsiCo, Inc. (NASDAQ: PEP) announced it has entered into a definitive agreement to acquire BFY Brands, the maker of PopCorners snacks. Upon closing, BFY Brands will report into PepsiCo's Frito-Lay North America division. The addition of BFY Brands will expand Frito-Lay's snacking portfolio and further deliver on its Winning with Purpose vision to offer consumers more positive nutritious options.

The transaction is subject to customary conditions and approvals, including regulatory approvals.

Baker Botts Lawyers/Office Involved:

Corporate: David Emmons (Partner; Dallas), Ray Palmer (Associate; Dallas), Michelle Matthews (Associate; Dallas), Jennifer Ybarra (Associate; Dallas), Victor Ochieng (Associate; Dallas),

Tax: Steve Marcus (Partner; Dallas), Eric Winwood (Partner; Dallas), Marian Fielding (Senior Associate; Dallas), Snow Rui (Associate; Dallas)

Antitrust: Steve Weissman (Partner; Washington), David Cardwell (Counsel; Brussels), Sofia Doudountsaki (Associate; Brussels), Jana Seidl (Associate; Washington)

Intellectual Property: Christa Sanford (Partner; Dallas), Elizabeth Rucki (Senior Associate; Dallas)

Litigation: Susan Kennedy (Partner; Dallas), Jennifer Trulock (Partner; Dallas)

Real Estate: Patrick Matthews (Special Counsel; Dallas)

Environmental: Stephen Fitzgerald (Special Counsel; Dallas)

For more information, please see Pepsico’s news release by clicking here.

Baker Botts is an international law firm whose lawyers practice throughout a network of offices around the globe. Based on our experience and knowledge of our clients' industries, we are recognized as a leading firm in the energy, technology and life sciences sectors. Since 1840, we have provided creative and effective legal solutions for our clients while demonstrating an unrelenting commitment to excellence. For more information, please visit

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