The authors explain that technology “gives disgruntled employees - and others who may disagree with the company or its executives - the power to report and spread misinformation faster than companies can dispel it.” Therefore, organizations need to now strategize on responses to “the unexpected” that may arise from disgruntled employees who may take grievances publicly through blogs, Twitter, or other online avenues - whether it is a legitimate report of wrongdoing or attempt to harm or sabotage an organization through misinformation.
The article outlines recent activity of corporate misconduct and provides guidance on how best to not only get ahead of problems that may arise, but also become more nimble and tactical in how an organization responds to ‘‘the unexpected.’’
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