Events

UT Law CLE’s 34th Annual Technology Law Conference: Goodbye Third-Party Cookies: Why They’re Going Away, and What’s the Impact to Adtech for our Companies?


Baker Botts is proud to sponsor UT Law’s 34th Annual Technology Law Conference. The virtual three day conference brings together a nationally-recognized faculty of technology and licensing practitioners; in-house counsel from leading tech companies; and experts in open source, data privacy/security, and emerging technology for the latest issues affecting the industry.

Baker Botts Partner Cynthia Cole will be speaking on the panel, Goodbye Third-Party Cookies: Why They’re Going Away, and What’s the Impact to Adtech for our Companies?

The passage of the GDPR and the CCPA forced businesses to make operational and structural changes on their websites that accomplished the lawmakers’ desired effect of granting consumers greater choice over the data that is collected during a website visit. Industry and legal experts discuss what’s next now that the Cookies are crumbling. Will concepts like a universal personal ID satisfy the rigid consent requirements of the GDPR and other privacy laws that regulate tracking technologies? Tune in on May 28, 2021 to hear the conversation and the solutions they are implementing to help the adtech industry survive.

For more details and registration, please visit UT Law's website.

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