Concentration

Trademark, false advertising and copyright litigation; trademark prosecution, enforcement and licensing; Internet domain name disputes; advertising clearance

Summary

Suzanne Hengl’s practice focuses on litigation and counseling clients in connection with trademarks, trade dress, false advertising, copyrights, design patents, unfair competition and related areas. Her practice also includes trademark and copyright clearance and opinion work, prosecution and enforcement. Ms. Hengl is experienced in handling Internet disputes involving domain names and regularly renders advice concerning advertising practices involving both traditional and new media.

Ms. Hengl has represented clients in a number of different industries including computer and consumer electronics, retail, apparel, telecommunications, energy, financial services, entertainment, food and beverage, leisure and hospitality, food packaging, facilities management and architectural products.

Representative Engagements

• Defending premier provider of computer technology and related services in litigation involving claims of trademark infringement, unfair competition and dilution. On the eve of trial, the case was dismissed with prejudice.
• Defending leading food and beverage company in trade dress and design patent infringement litigation, resulting in favorable settlement.
• Defending big box retailer in trademark infringement, unfair competition and dilution litigation concerning footwear designs, culminating in favorable settlement.
• Representing premier provider of computer technology and related services in litigation involving claims of trademark infringement, unfair competition, dilution, copyright infringement and fraud against multiple defendants. The case settled favorably before trial.
• Managing international and domestic trademark portfolios of corporate entities in the food packaging, facilities management and architectural products industries, among others.
• Advertising clearance for a major U.S. retailer.

Publications, Speeches and Presentations

Publications

• "PRO-IP Act Looks To Strengthen Trademark And Copyright Law," Baker Botts Intellectual Property Report, November 2008
• "Reevaluating Copyright in the YouTube Age," IP Law360, March 2007 (Paul A. Ragusa, co-author) 

Speeches and Presentations

• “Social Media And New Challenges In IP Management,” Baker Botts Client Seminar, October 2011 
• “Copyright Registration: Procedures, Pitfalls And Perks,” Baker Botts Seminar, New York, November 2010
• “Trademark Searches And Opinions,” Baker Botts Seminar, New York, February 2009
• “Google, Fair Use & The New Age Of Copyright Law,” Baker Botts IP Retreat, Texas, November 2006