Concentration

All areas of trademark and copyright law, including entertainment licensing agreements, and Internet and Web site issues

Summary

Priscilla Dunckel is a partner and manages the trademark department of Baker Botts in Dallas, concentrating her practice on the protection, enforcement, and licensing of trademarks and copyrights; unfair competition; trade secrets; technology transfers and licensing (domestic and international); publishing; Internet issues, Web site cybersquatting, and domain name issues; media and entertainment; and specialized legal issues and transactions relating to anticounterfeiting programs, opposition and cancellation proceedings, intellectual property acquisitions and transfers, and related litigation. She also handles matters centering on advertising, technology licensing, computer games, and the entertainment industry.

Ms. Dunckel began her professional career as a teacher. She later held a management position in a franchise company and owned two small businesses.

Representative Engagements

• Multiple major public and privately held companies – management of worldwide trademark portfolios
• Various public and privately companies – communication policies, e-mail policies, and privacy policies
• Major retailers – negotiation and drafting of distribution agreements with both U.S. and non-U.S. entities
• Computer game companies – licensing transactions
• Entertainment company – character licensing
• Negotiation of license agreements for the use of copyrighted materials, names, likenesses, musical compositions, and other intellectual property owned by a major musical group; similar agreements for rights owned by a film production company
• Children's television project – agreements with performers, songwriters, and scriptwriters, as well as licensing of copyrighted characters and other intellectual property for related merchandise
• Major sports team – book publishing agreement
• Museum – rights of publicity issues
• Publishing company – various agreements, including name and likeness agreements, and agreements for authors and photographers
• Licensing agreements with a major toy manufacturer
• Building owners – licensing of rights for copyrighted murals for downtown buildings

Publications, Speeches and Presentations

• "New Media Threats - Responding to Cyber-Attacks", American Bar Association Annual Forum on Franchising, Austin, October 2008
• "Federal Trademark Rights: Limits on Nationwide Rights Relevant to Expansion of a Franchise System," Dallas Bar Association, Franchise and Distribution Section, Dallas, April 2008
• "Copyrights: Creation, Ownership, and Rights," Intellectual Property for the General Attorney, University of Houston Law Foundation, Houston, Dallas, and Austin, April and May 2007
• "Intellectual Property Issues," Fundamentals of Franchising, American Bar Association Forum on Franchising and the Dallas Bar Association, Franchise and Distribution Law Section, Dallas, March 2007
• "Brands and Trademarks Development and Protection," Intangible Assets Conference, North Dallas Chamber of Commerce, Dallas, March 2007
• "Hot Legal Topics: Intellectual Property, Smart Communications, and Mediation," Fast Track M.B.A. Training in Franchise Management, International Institute for Franchise Education, Huizenga School of Business and Entrepreneurship, Nova Southeastern University, Fort Lauderdale, October 2005
• "Trademarks and Trademark Licensing," Baker Botts Intellectual Property Seminar, Dallas, May 2005
• "Trademarks and Branding: Transactional Trends and Lessons From Recent Trademark Litigation," Complex IP Licensing Workshop, Law Seminars International, Dallas, April 2005
• "IP and Sarbanes-Oxley: Copyright and Trademark Issues," Intellectual Property Conference, North Dallas Chamber of Commerce, Dallas, April 2003
• "The Why and How of Building a Strong Brand and How to Protect It," Baker Botts and KWGC Branding Seminar, Dallas, October 2002
• "When a Spade Is Not Really a (Kate) Spade: Protection of Trademark Rights Against Unauthorized and Nonconforming or Counterfeit Goods," American Corporate Counsel Association, DFW Chapter, Dallas, August 2002
• "Technology Issues Relevant to the Nonprofit Organization," Nonprofit Law Day, Center for Nonprofit Management, Dallas, 1999
• "Avoiding the Pitfalls of Information Technology," Corporate and Business Partnerships for Technology, Social Work Practitioner's and Educator's Conference, University of South Carolina, Columbia, South Carolina, 1998
• "Intellectual Property Issues Relevant to the Nonprofit Organization, " Nonprofit Law Day, The Center for Nonprofit Management, Dallas, 1998
• "Has the Death of Copyright Been Greatly Exaggerated?" Doing Business on the Internet, Thompson & Knight Seminar, Dallas, 1997
• "Nuts and Bolts of Association Publishing: Copyright Policies," Council of Engineering and Scientific Society Executives, Pittsburgh, 1997
• "Intellectual Property Issues for Franchisees," MGW Group, Inc., San Diego, 1997