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Priscilla Dunckel heads
up the Trademark Group in Baker Botts' Dallas Office, which includes
four attorneys and four legal assistants. Don’t let the name
“Trademark Group” fool you. This group handles a much
broader range of transactional and litigation issues including copyrights,
trade secrets, domain name issues, internet law, cybersquatting,
advertising, sweepstakes, marketing and distribution relationships,
anti-counterfeiting actions, computer game licensing, and some entertainment
law.
Some of
Priscilla’s clients include Haggar Clothing Co., Pier 1 Imports,
Computer Associates, Trinity Industries, and Stewart Title. One
of her clients, MGW Group, Inc. is the franchisor for the Cookies
by Design® and Cookie Bouquet® franchise shoppes. During
her eleven years of representation of the company, she has successfully
handled over 300 controversies for MGW based on trademark infringement,
copyright infringement, domain name disputes, and misappropriation
of trade secrets. She was also instrumental in obtaining a Disney
license for MGW, which was the springboard for licenses for the
Garfield® characters and Trading Spaces®.
Priscilla came to the field of law after teaching
for a few years, spending several years in management of a franchise
company, and later, owning two small businesses. Her practice includes
both transactional and litigation matters, as well as opposition
and cancellation proceedings before the Trademark Trial and Appeal
Board. She counsels clients on building brand identities and intellectual
property portfolios, as well as on overall strategies for the protection
and enforcement of their intellectual property assets. Due to the
broad range of her practice, from day-to-day she can be found huddled
over cookies or candles or clothing or table placemats or children’s
toys or purses, or even reviewing one of her client’s children’s
television programs. She has been practicing law for 11 years and
is currently on the Board of Directors of the Sports and Entertainment
Law Section of the Dallas Bar.
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