| volume 5 issue 51 | August 2005 | |||||
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intellectual property report | ||||
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Recent Baker Botts IP Reports This Month's Issue Patents
Continue To Gain Visibility, Value In The Lucrative Derivatives, Hedge
Fund, And Allied Financial Services Market To unsubscribe from this newsletter, please email IPReport@bakerbotts.com |
ArticlesPatents Continue To Gain Visibility, Value In The Lucrative Derivatives, Hedge Fund, And Allied Financial Services MarketJohn SpaccarotellaIn June of this year, the New York Mercantile Exchange (“NYMEX”) and the Philadelphia Mercantile Exchange (“PHLX”) announced that the United States Patent and Trademark Office had published their United States utility patent application for a “Method and System for Securitizing Contracts Valued on an Index.” The invention, the brainchild of a joint venture between NYMEX and PHLX, purports to allow investors — for the first time in U.S. markets — to trade securities linked to the value of a commodity index without having actually to participate in the physical market itself. Read More...
Companies Sponsoring Promotional Contests And Sweepstakes Need To Know The Rules Of The GameDoreen CostaSweepstakes, contests, and similar promotions occupy a special place at the heart of modern American advertising tactics. Companies such as Publishers Clearing House, American Family Publishers, and Reader’s Digest inundate our mailboxes — and in turn, our wastebaskets — with their clever marketing ploys that offer opportunities to win fantastic prizes. These promotional games do not come through the mail alone. Companies such as Pepsi and McDonald’s, among others, also develop elaborate retail store-based sweepstakes and contests to promote their products, advertising these promotions on television and in virtually every other media. However one regards them, promotional games are certainly powerful and effective marketing tools and, as effective tools tend to be, are sometimes misused by less-than-reputable entities. Read More...
IP Spotlight
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